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Catering To Growth - 90 days 43% increase in salesStephen D'Angelo is a successful business owner. He has built a successful restaurant business known as T.J.'s Deli. His success led to expanding his services into catering small events and church functions. Stephen wanted out of the long hours at the deli, but how was he going to make a living? Only Catering was his solution. The Recipe For GrowthDuring his first year he had success but believed he could do better and Stephen contacted NHB for a Free One-on-One Discovery Meeting. During the meeting we discovered his true income potential within his existing capacity. We did some budget planning and goal setting. Stephen said, "I had heard of thinking outside the box, but now I knew what that really meant." After several weeks of deliberation and several additional discussions Stephen hired NHB to manage his marketing and promotion toward the new plan of doubling his business over the next two years. The Plan Was ImplementedBuilding an entirely new identity Stephen changed his name to "Only Catering" to improve his image and separate from the Deli Brand. The plan was to build a database of prospects, and since it was September the first campaign was to target business clients for holiday and year end parties. We followed it with a Super Bowl Promo. See the layouts here. The Results Were InWe set reasonable goals, getting 100 prospects in the database over the next 12 months. After the first campaign in less then 90 days, we hit our goal of 100 prospects. A whopping increase in sales of 43%. Getting results is not by chance, it's by planning. www.onlycatering.com |
